Caleb Al-Jorani
Caleb Al-Jorani
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Grolsch

Grolsch's 2102 TV campaign featured a selection of silent Dutch legends.

We created an interactive experience featuring Journt Von Deg, a legendary police officer who can crack any criminal without uttering a word.

When watching the video, you are prompted to text Journt. If he has heard of you, he will send you a mobile voucher for a free 4 pack of beer!

My role on this project was diigtal art direction for the video experience and design for the mobile voucher people received if Journt had heard of them.

The voucher itself contained a unique barcode, a map / list view of the nearest participating stores and the ability to get directions.
 

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