Our first global work for Instagram is a multi-channel, integrated campaign that presents the world through the lens of Instagram Stories. Inspired by the endless ways that the Instagram community is already using Stories tools, it demonstrates the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special – that ‘Stories Are Everywhere’.
As Creative Director, I was responsible for the concept and art direction across the campaign including film, print and digital out of home.
The print and digital out of home needed a simple graphic device to highlight the Story within a scene. Using the same lo-fi aesthetic from the platform, we created a playful style that shows Instagram is the place to share casual, everyday moments as well as life's highlights.