To celebrate the iconic KFC bucket, we teamed up with St.Petersburg-based streetwear brand Mam Cupy to design the KFC Bucket Hat, a statement piece that turned the fashion world (and KFC logo) upside down… sorry.
“KFC ends all merch wars by creating its own bucket hat”
“Whether this idea is delectably dope or just a hot greasy mess is up to you, but we’ll definitely give this one an A+ for creativity.”
“That’s definitely someone that was high as shit who’s just like eating KFC and was like ‘damn dude, what if we made a bucket hat that was also doubling as a bucket?’”
To launch the hat, we created a promo video asking the question “Is it a bucket, or is it a hat?”, as well as a look book with skate photographer and filmmaker Arthur Couvat.
“I'm sure you have a lot of questions. We all do. Do you want to find out what it’s like to walk into a KFC and put fried chicken in your hat like a BOSS? How resilient is it to grease stains? Will there still be room for coleslaw?”
The design repeats the look of the KFC iconic bucket, with its red and white stripes, complemented with upside down KFC and Mam Cupy logos.
The hat was only available in Russia. We still sold out in a week.
The hat even featured in RSAC’s NBA music video.