Caleb Al-Jorani
Caleb Al-Jorani
Nike Hypervenom_ Neymar Jr - Carve out a path, then attack it (extended)_2.gif

Nike: Hypervenom

I was tasked to come up with a way to launch the new Hypervenom boot across Europe, ready for the start of the 15/16 football season. Building upon previous Hypervenom work, and the line 'Deceptive by nature', I wanted to explore what goes on inside the minds of some of the world’s deadliest strikers and what gives them the edge over their rivals.

Working with animation company Buck, we created a series of surreal films and illustrations for the likes of Neymar Jr, Robert Lewandowski, and Harry Kane, each exploring how a striker visualises the game. 

We spread this content across the internet, utilising the social channels of some of the world's most famous players.

I was tasked to come up with a way to launch the new Hypervenom boot across Europe, ready for the start of the 15/16 football season. Building upon previous Hypervenom work, and the line 'Deceptive by nature', I wanted to explore what goes on inside the minds of some of the world’s deadliest strikers and what gives them the edge over their rivals.

Working with animation company Buck, we created a series of surreal films and illustrations for the likes of Neymar Jr, Robert Lewandowski, and Harry Kane, each exploring how a striker visualises the game. 

We spread this content across the internet, utilising the social channels of some of the world's most famous players.

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