Sing It Kitty is a mobile web app which turns a selfie into an all-singing-and-dancing music video.
The app uses clever face-morphing technology by Skybiometry that seamlessly portrays fans and their friends singing along to the music. People can then share the results using the #SingItKitty hashtag.
Being responsible for the Art Direction and Design of the site, my brief was to mix the retina-challenging visuals of the 1980s and today's GIF animations... with some unhealthy cat obsession thrown in for good measure.
Working with Stinkdigital on the front-end build, we created a fluid responsive layout with simplicity at the heart of the UI.
In addition to Sing It Kitty, we created our own version of the infamous Flappy Bird app starring an 8-bit version of the cat.