Liverpool FC Third Kit Launch 26/27

Anfield. There’s something about it, a special, indescribable quality that makes the seemingly impossible, possible. It’s a ground that gives players such belief, they hit new superhuman levels on the pitch. We call this ‘the Anfield Effect’. For the launch of the Liverpool 26/27 Third Kit we invite our audience to ‘Feel the Anfield Effect’ in a spot which imagines a secret lab buried deep beneath the stadium where a group of young lab technicians uncover the power of Anfield has been distilled within the fabric of the new jersey.