WHOSE SIDE ARE YOU ON?
Predator or F50? But here’s the catch you can only choose one.
For Season 2 of Predator vs F50, we created two visually striking worlds inspired by the colours of the new boots and pinned them against each other in a head to head.
The campaign consisted of social films and editorial photography featuring some of the world’s biggest footballers.
Agency: The Midnight Club
Role: Creative Direction, Art direction, VFX
With: Luke Bright, Stefan Dezou, Matt Brown, Gabrielle Kaas, James Willisher, Josh Connell, Nadia Amico, Leah Wattley, Charlie Hurlock, Rory Morrin, Charlie Warner
Director: Jeremi Durand
Photographer: Jeremi Durand
Music: Astral
Sound: Sine